Automate your WhatsApp marketing across your campaigns
Marketing automation on WhatsApp turns messaging into a personalized campaign channel aligned with your customers’ communication habits.
With Alcmeon, large enterprises automate their WhatsApp campaigns, marketing messages, and conversational journeys based on behaviors, events, and CRM data.
Each campaign can open a conversation, not just deliver a message: the customer replies, and that response is handled in the same thread.
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A WhatsApp marketing automation platform designed for large enterprises
Alcmeon helps your teams turn WhatsApp into a fully operational marketing channel. Conversations are grouped in a single interface, where workflows, bots, AI, and advisors step in according to the scenario, segment, or identified intent.
Information from Salesforce, Zendesk, or the tools you use internally feeds your campaigns to deliver WhatsApp messages that are targeted and personalized.
Your marketing teams design and launch these campaigns themselves, without relying on custom development for every new scenario.
Retail & E-commerce
Luxe & Mode
Transport & Mobilité
Télécoms
Make WhatsApp marketing automation a driver of engaging enterprise campaigns
WhatsApp lets you communicate with customers on a channel they check every day while diversifying your marketing mix. Alcmeon combines workflow automation, AI, and human expertise to orchestrate high-performing conversational campaigns.
- AI supports advisors as they write their responses and reduces handling times.
- WhatsApp campaigns, automated workflows, and indicators of performance are managed from dedicated dashboards.
- Automated follow-ups, notifications, and promotional messages and nurturing sequences can be scheduled 24/7 on WhatsApp.
- Customer data is used within a framework compliant with GDPR and the requirements of large organizations.
Trigger your automated WhatsApp campaigns from your CRM data
Automating your marketing on WhatsApp is not simply about adding a contact point. Your campaigns must use relevant data, fit into existing journeys and respect your governance.
Alcmeon automates multiple marketing scenarios: abandoned cart follow-up, delivery tracking, purchase confirmation, targeted offers, lead qualification, appointment booking, cross-sell, upsell, or reactivation.
These scenarios are triggered by events reported by your tools: an abandoned cart in your e-commerce platform or a changed order status triggers the corresponding WhatsApp message, with no export or intermediate processing.
Deploy WhatsApp marketing automation in the enterprise without dehumanizing interactions
An automated campaign generates replies, and some no longer fall under marketing: a question about an order, a complaint, or a cancellation request. Alcmeon identifies them and transfers them to the relevant team without breaking the conversation thread.
- Alcmeon brings together WhatsApp, RCS, chat, social media, and your other channels used for messaging in a single interface.
- Alcmeon routes each conversation to the bot, AI agent, workflow, or team of human advisors best suited to the context.
- Alcmeon automates recurring WhatsApp messages, notifications, follow-ups, and marketing scenarios without repetitive manual tasks.
- Alcmeon connects WhatsApp to Salesforce, Zendesk, and your business tools to use customer data in every campaign.
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Why do large enterprises choose Alcmeon for WhatsApp marketing automation?
Alcmeon helps large enterprises integrate automated WhatsApp campaigns into their marketing strategy and customer relationship operations. The platform coordinates communications, reduces repetitive actions, and gives teams the context they need to take over.
Designed for high-volume organizations, the platform avoids the usual pitfall of automation: customer replies to your campaigns do not land in an unattended inbox; they enter your customer relationship teams’ queue.
Talk to an Alcmeon expert to design a WhatsApp marketing automation setup tailored to your customer journeys and goals.