Marketing automation workflow: automate your WhatsApp campaigns
Traffic peaks bring together large audiences, promotions, and quickly decided purchases. A marketing automation workflow makes it possible to send the appropriate message based on each customer's actions. On WhatsApp, offers, reminders, and replies are delivered through a direct and particularly responsive channel.
With Simio, brands build their marketing automation workflows, personalize their message sequences, and manage their e-commerce workflows from a single workspace. Opt-ins, promotional offers, abandoned carts, and back-in-stock alerts: WhatsApp integrates with the CRM to step in at every moment of the customer journey.
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What is a marketing automation workflow?
A marketing automation workflow, also called an automated workflow, is a sequence of messages triggered by an action, a CRM data point, or a customer behavior. It relies on a trigger, conditions, an action, and the analysis of its performance. Simio connects WhatsApp to your e-commerce so you can segment audiences, automate sends, and track results. Every commercial peak becomes a lever for conversion and for collecting lasting WhatsApp opt-ins.
Retail & E-commerce
Luxe & Mode
Transport & Mobilité
Télécoms
Examples of marketing automation workflows to deploy
With Simio, combine promotional campaigns, marketing automation, and segmentation to make the most of your traffic peaks. Every marketing workflow answers a specific intent: converting a visitor, re-engaging a customer, or nurturing the relationship after an order.
- Creation of WhatsApp campaigns for private sales, discounts, exclusive codes, and commercial operations.
- Sending of automated messages after an action is detected on your store or in your CRM.
- Analysis of campaigns, conversations, clicks, and revenue to compare the most effective workflows.
- Connection to your e-commerce and CRM stack to integrate WhatsApp into the journeys managed in Shopify, Klaviyo, or other tools.
Select the marketing workflow suited to your objective
A marketing automation workflow is not only about communicating a promotion. Your commercial peaks let you act on conversion, retargeting, prospect nurturing, and loyalty.
Simio helps you build suitable workflows: VIP access, opt-in collection, offer launch, abandoned cart, interrupted browsing, or back in stock.
Once the campaign is over, these workflows extend its impact. Transactional messages, order confirmation, a repeat purchase sequence, or campaigns for new customers make it possible to turn a traffic peak into a CRM audience that can be activated over time.
Automate your WhatsApp reminders from a single platform
WhatsApp automation makes it possible to react to your visitors' actions without handling each send manually. Unlike a one-off campaign, an automated workflow starts when a trigger is met. With Simio, your campaigns and workflows support the customer from the discovery of the offer through to conversion and then to repeat purchase.
- Simio launches an abandoned cart reminder after an event is detected in your store.
- Simio triggers a browse abandonment workflow for visitors who viewed a product without completing their order.
- Simio automates welcome journeys, back-in-stock alerts, confirmations, and repeat purchase sequences on WhatsApp.
- Simio personalizes your automated campaigns and WhatsApp reminders based on your customers' actions and their stage in the purchase journey.
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Why choose Simio for your marketing automation workflows?
Simio enables brands to use WhatsApp as a channel for behavioral marketing, conversion, and loyalty throughout the year. The platform makes it easier to roll out promotional campaigns and cart reminders and to build a base of WhatsApp opt-ins.
A WhatsApp marketing specialist, Simio brings together campaigns, e-commerce workflows, opt-in collection, and performance tracking.
You analyze the clicks, conversations, and revenue generated in order to optimize each marketing automation workflow, from the promotional announcement to reactivation.
Talk to a Simio expert to design a marketing automation workflow suited to your e-commerce and your conversion objectives.